THOUGHTS
News, podcasts and online resources to help you grow your brand
News
What I’ve Learned From A Decade Working in Communications
What used to be a straightforward one-way street, has turned into a beautiful, often chaotic cacophony of conversations. It is getting harder for companies to cut through the noise and people are less willing to spend their time listening. Adverts are forgotten, reports are not trusted, people do not feel engaged.
News
Responsibility100 Index
Using over 10,000 data points from more than 200 publicly available sources, the Index ranks FTSE 100 companies by their commitment to the United Nations’ 17 Sustainable Development Goals, which were introduced in 2015 “to achieve a better future for all” by 2030. It also measures the gap between what companies say and what they do on corporate responsibility – talk versus the walk – highlighting the range of corporate commitment to people and the planet.
News
2020 Edelman trust barometer
The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. The cause of this paradox can be found in people’s fears about the future and their role in it, which are a wake-up call for our institutions to embrace a new way of effectively building trust: balancing competence with ethical behavior.
News
Climate emergency declared in Barcelona
In an effort to prevent that happening and mitigate the effects of the climate crisis in the city, Barcelona City Council has declared the Climate Emergency, with an action plan and a budget of 563 million euros to implement a hundred different measures.
News
What if Milton Friedman was right about corporate purpose?
In the age of Extinction Rebellion, businesses need a purpose beyond profit. But crusading capitalists miss the point if they forget the importance of providing jobs, growth and investment.
News
The business case for purpose
In order to understand why, and more importantly, how, companies are employing purpose to guide and lend impetus to their transformations, Harvard Business Review Analytic Services conducted a survey sponsored by the EY Beacon Institute.
News
Myra El-Bayoumi doesn’t mind blowing up the process
My guest on today’s episode is Myra El-Bayoumi, Strategy Director at Character, a branding and design studio with offices in New York and San Francisco. Before Character, Myra held senior strategy positions at Landor, Siegel+Gale, and Interbrand (which is where I met her). Myra also holds an MBA from the University of Toronto Rotman School of Management.
News
From business to brand strategy
You need to understand the levels of strategy before you can define what to do. In this episode, I talk with JP Hanson, CEO of international consultancy Rouser. JP has a deep, critical understanding of strategy. We talk about the hierarchy in strategy, the difference between positioning and distinctiveness, business strategy and much more.
News
Make way for the purpose generation
With the oldest of Gen Z now entering adulthood, and the wider cohort set to become the largest global consumer and workforce demographic in the coming decade, it’s important to understand how and where their influence will be felt.
News
Purpose-led brands survey insights
As the prevalence of Purpose-led companies and brands increases, to what degree are these organizations really ready to deliver on their Purpose promise?
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